Zurich Seguros has launched the campaign #OptimismoZurich, which tries to make the confinement caused by the Covid-19 crisis more bearable. The initiative has been running since mid-March on the Internet and social networks, and has the support and participation of Zurich’s employees.
In response to the change in media consumption habits caused by confinement, the initiative focuses on the Internet and social networks. It gives advice and testimonials on how to deal with this situation, whether working, studying, with family, alone, or in any circumstance.
Among the actions of the #OptimismoZurich campaign aimed at its employees are contests and challenges on the internal social network. It also has a “At home but in style” action on home dressing, daily fitness and family relaxation classes, and even free English classes for the employees’ children.