#BHHMembersInitiatives to fight against #Covid19 – Citizen Personalised Health Communication

Citizen Personalised Health Communication developed Personalised Video, a digital support solution. It has been tried and tested in the United Kingdom within the NHS. It is ready to deploy in support of the mental health and well-being for specific patient cohorts or population groups.

For many people, in time of the Covid-19 crisis, the anxiety of their own personal vulnerability increases the feeling of being isolated and alone. They are confronted with ‘information overload’. It fuels anxiety by creating uncertainty about what is trustworthy, and what is right to do next ‘for me’.

Therefore, Citizen Personalised Health Communication provides patient cohorts or population groups with support through mass personalisation of Personalised Video Messages. They appear directly on their smartphone via unique links in text messages, so they feel less alone.

The videos combine empathy, ease and emotional warmth with the human touch of personalisation. For example, the videos make a personal and empathetic connection with people through use of data, such as their name, location and health condition. There is also personalised support by delivering only content and links to approved websites that are relevant to them personally.

An example of this personalised video support is available here.

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