Santander X Global Challenge | Reimagine Silver Age is seeking innovative companies with solutions that make it possible for people to live longer, more active, and fulfilling lives.
Home News Santander X Global Challenge | Reimagine Silver Age is seeking innovative companies with solutions that make it possible for people to live longer, more active, and fulfilling lives.

Santander X Global Challenge | Reimagine Silver Age is seeking innovative companies with solutions that make it possible for people to live longer, more active, and fulfilling lives.

JULY 4, 2025 BHH Members Initiatives

Santander X Global Challenge | Reimagine Silver Age is seeking innovative companies with solutions that make it possible for people to live longer, more active, and fulfilling lives. These solutions may range from technologies for prevention, healthcare, and mental well-being, to financial models adapted to the needs of an aging population.

The challenge aims to identify innovative businesses that can develop key solutions to address the challenges posed by increased longevity. Today’s population not only lives longer but also seeks to live better, promoting preventive healthcare, mental well-being, personal autonomy, social integration, and financial security.

This global challenge, targeting companies from 11 countries, is an initiative led by Banco Santander, Philips, and Oxentia Foundation, who are committed to driving solutions that foster a longer, healthier, and more sustainable future.

They are looking for the most innovative startups and scaleups across these 11 countries to ensure healthy aging and quality of life for older adults, by improving aspects such as health, well-being, autonomy, activity, and financial security.

Participation is free, and it is not necessary to be a client of the bank to join. Interested companies are encouraged to register here before August 4th, 2025.

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