
BHH Ambassadors
Above: From left to right: Elena Torrente, Digital Health Coordinator at DKV; Luis Badrinas, CEO at BHH;
Jordi Serrano Pons, Founder & CEO at UniversalDoctor; Josep Carbó, VicePresident BHH; Frederic Llordachs, Co-Founder and Partner at Doctoralia; Cristian Pascual, President at BHH; Francesca Wuttke, Chief Digital Officer at Almirall
We are proud to introduce BHH Ambassadors, highly renowned professionals in health and e-health, who will spread the word and help Barcelona Health Hub to increase its awareness wordwide.
Francesca Domenech Wuttke
Chief Digital Officer at Almirall

Francesca Domenech Wuttke is the Chief Digital Officer of Almirall where she is developing and executing an end-to-end companywide digital transformation. She is responsible for finding use cases across R&D, commercial, manufacturing, finance, legal and HR to apply digital solutions and services to bring efficiencies in terms of time and cost and to open up new business channels for Almirall.
Dr. Wuttke brings with her broad drug development and healthcare expertise in both the US and Europe, with over 20 years of clinical, commercial, strategic and transactional experience. She has worked with diverse organizations including start-ups, consulting, large and specialty pharma as well as academia. Most recently, she led European investments as Managing Director for the MSD Global Health Innovation Fund, LLC. Previously Dr. Wuttke led Almirall´s Corporate Development Strategy team to transact on both med device and pharma M&A opportunities with a new and targeted focus for the company.
Before that Dr. Wuttke worked at Novartis where she was responsible for two Cell and Gene therapy opportunities that were successfully brought into the organization as well as managing the strategy and commercialization for the existing portfolio of cell therapy assets.
Dr. Wuttke holds a Ph.D. in Pharmacology from Weill Cornell Graduate School of Medical Sciences and a BA from Cornell University College of Arts and Sciences.
Frederic Llordachs
Co-Founder and Partner at Doctoralia

Frederic Llordachs Marqués is Co-Founder and Partner of Doctoralia, the leading global platform that connects health professionals with patients in more than 20 countries, where he is responsible for Global Business Development.
Since 2011 he has been director of eHealth of ACES, the Catalan Association of Health Entities and since 2012 he has been in charge of the Health 2.0 in its Spanish editions. Dr. Frederic Llordachs has a degree in Medicine and Surgery and holds an MBA from ESADE, where he has collaborated with the Business Policies, Marketing and the Institute of Entrepreneurship Initiatives departments at ESADE. He is also an academic collaborator of the Faculty of Medicine at the International University of Catalonia (UIC) and also at the Gimbernat University School of Nursing, which is part of the Autonomous University of Barcelona (UAB).
His experience in health management includes 8 years of work in some of the leading health insurance companies in Spain and in the pharmaceutical industry, as well as 5 years working as medical director of the prestigious CIMA Clinic in Barcelona. Since March 2014 he has been a member of the eHealth section of the Barcelona Medical Association (COMB) and since 2015 he has been co-founder of the Association of Metges in Exercici Lliure in the Province of Tarragona (www.metgesdetarragona.cat).
Elena Torrente
Digital Health Coordinator at DKV

Elena Torrente Segarra is Digital Health Coordinator at DKV. She is in charge of planning activities and resources to ensure the implementation of the company’s digital health strategy. She also leads DKV’s participation in international ERGO group activities with regards to digital health.
As part of her responsibilities, she has to be aware of digital health trends and innovative solutions to fit clients’ needs from a person-centric perspective. Now, focused on the launching of DKV u-Health Innovation Lab at Barcelona Health Hub.
Elena has a strong knowledge of health systems’ organization as she previously worked in the public sector. She was responsible of the Observatory of Innovation in Healthcare Management at AQUAS (Department of Health). Before, Elena was Innovation Project Manager at Institut d’Estudis de la Salut (Department of Health).
She holds a Master in Public Management by ESADE-UAB-UPF-EAPC and a Degree in Political Sciences by UAB; she finished her degree at Science-Po Paris.
Jordi Serrano Pons
Founder & CEO at UniversalDoctor

Dr. Jordi Serrano Pons , Medical Doctor, is Founder & CEO at UniversalDoctor, a social enterprise developing award-winning digital health solutions ranging from mobile data collection, clinical decision support tools and chatbots, to advance global health goals using the latest technologies.
Jordi is the co-founder of Zero Mothers Die, a global partnership initiative reducing maternal mortality through mobile technology solutions. He is also the founder of Healthio, a unique event where patients, innovation and healthcare systems converge to discover the latest cutting-edge advances in health innovation.
Jordi is a widely recognized leader in the digital health and innovation space, having consulted for the World Health Organization (WHO), IOM and other key global health institutions. He was recently named one of the Top 50 Healthcare IT Leaders in Europe as part of the Future50 classification, a new initiative by HIMSS Europe supported by IBM Watson Health.