This Friday, first of July, took place at BHH Headquarters “Nextpharma, digitisation can’t wait” an amazing event organised by Havas Media. Havas members shared plenty of projects that were of great interest to the attendees, all related with the main concepts of the event: digitisation and pharma.

At first it started with Gabriela Dominguez Parra, who talked about “Meaningful Experiences: the importance of a transmedia strategy to connect with you audience in a digital world”. Followed by Rocío G. Beltrán and Juan Antonio Rodríguez who continued talking about “how to increment your sales thanks to e-commerce”. Last but not least, Fernando’s Cano, speech was about the future, more specifically about “Metaverso y Pharma“.

Attendees and speakers gathered at Havas Media event

Speeches given during the event by Havas experts

Havas Media event at BHH terrace