How entrepreneurs can define and build the value of their new products – #BHHMembersInitiatives

Recently, Silvia Micalo, founder & CEO of BHH member Sunshineoxygen Healthtech, has launched a new book regarding healthtech innovation.

Healthtech Innovation: How Entrepreneurs Can Define and Build the Value of Their New Products is a down-to-earth survival guide for entrepreneurs struggling to secure a strategic position within the healthtech ecosystem. It is expected that by 2026, the global digital health market size will be around $657 billion. This book is designed to help innovators navigate this complex and newly volatile landscape. It covers business strategy, marketing, funding acquisition, and operation in a global regulatory context. It is written in simple language, evidenced by the latest academic and industry research, and explained using real-world examples and case studies.

Get an immediate discount by using the discount code ASM08 with a 20% off by ordering here before 31 October 2022. Don’t miss it!