Under the motto”Becoming Obsolete is Unforgivable. You Need to Be There.”, the IV Ibero-American Congress on Trends in Marketing, Communication, and Public Affairs returns for another year, organized by BHH member ATREVIA. The event, which has quickly become a benchmark in the industry thanks to its successful past editions, is set to unfold this fall on October 10th and 11th at Madrid’s iconic CaixaForum.

Over two dynamic days, attendees will have the opportunity to immerse themselves in panels and discussions. Topics will range from creativity as an attitude and its impact due to changing formats, to the emergence of cross-media disciplines, and the influence that valuable content can generate through influencer marketing.

Additionally, the conference will spotlight how to manage evolving talent expectations through Employer Branding, culture, and internal communication. It will also emphasize the importance of innovative listening tools that enable anticipation and facilitate structured dialogue with diverse audiences. Discussions will also cover the surge in artificial intelligence and how to optimize its use in marketing and communication, as well as ways to enhance a company’s ESG commitments.

In the Public Affairs sector, the focus will shift to current European matters and opportunities arising from Spain’s Presidency of the EU Council. Other themes will include the merits of social dialogue and key social trends that organizations must navigate.

To make the congress an unparalleled experience, highly reputable leaders and experts from each field have been invited to enrich the panels with their invaluable experiences and insights.

The Fourth Ibero-American Congress has all the elements to be, once again, an unforgettable event packed with surprises and learnings. It offers a platform for exchanging ideas, staying up-to-date on the latest industry innovations, and engaging in high-level networking.

This annual event, powered by ATREVIA, is a must-attend for anyone looking to discover key elements shaping the future strategies of businesses and institutions!