Meet the BHH Ambassadors! They are highly renowned experts in the field of digital health. They will spread the word and help Barcelona Health Hub to promote innovation in digital health and consolidate BHH as an international reference hub.
CEO and Founder of nen

Francesca Domenech Wuttke

Francesca Domenech Wuttke is the CEO and Founder of nen, that brings evicence-based Digitial Therapeutics solutions to preschool kids with cancer to help them manage their pain.

Francesca brings with her broad drug development and healthcare expertise in both the US and Europe, with over 25 years of clinical, commercial, strategic and transactional experience. She has worked with diverse organizations including start-ups, consulting, large and specialty pharma as well as academia.

Formerly the Chief Digital Officer of Almirall where she created the Almirall Digital Garden to accelerate and incubate digital health startups housed in the Barcelona Health hub.

She led European investments as Managing Director for the MSD Global Health Innovation Fund, LLC. Previously Francesca led Almirall´s Corporate Development Strategy team to transact on both med device and pharma M&A opportunities with a new and targeted focus for the company.

Before that Francesca worked at Novartis where she was responsible for two Cell and Gene therapy opportunities that were successfully brought into the organization as well as managing the strategy and commercialization for the existing portfolio of cell therapy assets.

Francesca holds a Ph.D. in Pharmacology from Weill Cornell Graduate School of Medical Sciences and a BA from Cornell University College of Arts and Sciences.

Co-Founder and Partner at Doctoralia

Frederic Llordachs

Frederic Llordachs Marqués is Co-Founder and Partner of Doctoralia (founded in 2007), since 2016 part of the Docplanner goup, the leading global platform that connects health professionals with patients in more than 20 countries, where he has been Business Development Manager since June 2021.

Since 2011 he has been director of eHealth of ACES, the Catalan Association of Health Entities and since 2012 he has been in charge of the Health 2.0 in its Spanish editions. Dr. Frederic Llordachs has a degree in Medicine and Surgery and holds an MBA from ESADE Business School, where he has collaborated with the Business Policies, Marketing and the Institute of Entrepreneurship Initiatives departments at ESADE. He is also teacher of Global New Trends at the Gimbernat University School of Nursing, associated to Autonomous University of Barcelona (UAB).

Frederic’s experience in health management includes 8 years of work in some of the leading health insurance companies in Spain and in the pharmaceutical industry, as well as 5 years working as medical director of the prestigious CIMA Clinic in Barcelona. Since March 2014 he has been a member of the eHealth section of the Barcelona Medical Association (COMB).

Now is lauching his new chronic patients remote monitoring platform stsrtup called Doctomatic.

Digital Health Deputy Director at DKV and Head of DKV Innolab for Digital Health

Elena Torrente Segarra

Elena Torrente Segarra is Digital Health Deputy Director at DKV and Head of DKV Innolab for Digital Health. She is in charge of planning activities and resources to ensure the implementation of the company’s digital health strategy and leads the DKV innovation laboratory for digital health based in Barcelona Health Hub. As part of her responsibilities, she has to be aware of digital health trends and innovative solutions to fit clients’ needs from a person-centric perspective.

Elena has a strong knowledge of health systems’ organization as she previously worked in the public sector. She was responsible of the Observatory of Innovation in Healthcare Management at AQUAS (Department of Health). Before, Elena was Innovation Project Manager at Institut d’Estudis de la Salut (Department of Health) and European projects consultant at Grupo DEX.

She holds an MBA by ThePowerMBA, a Master in Public Management by ESADE-UAB-UPF-EAPC and a Degree in Political Sciences by UAB; she finished her degree at Science-Po Paris. Elena is member of the World Health Organisation Roster of experts on Digital Health and Board Member at EIT Health Spain.

Founder and CEO at IOMED Medical Solutions

Javier de Oca

Javier de Oca is Founder and CEO at IOMED Medical Solutions, a company devoted to promote clinical research through the use of medical data collected from Electronic Health Records via Artificial Intelligence. 
As a CEO, Javier brings along expertise in stakeholder management and interaction in the healthcare field, particularily with hospitals and the pharmaceutical industry, from the perspective of a startup. Under his lead, IOMED is currently working with the world’s most relevant pharma companies, as well as some of Europe’s most prominent and research-active hospitals. 
Javier is a former ESADE alumnus, with previous experience as a Sales Manager in several consumer goods companies. 
founder of Co-Salud

Andrea Barbiero

Andrea Barbiero is the founder of Co-Salud, a boutique consultancy focused on promoting open and collaborative innovation within the health sector. She has collaborated in large-scale projects related to process, technology and innovation consulting for different clients in the health sector such as: Ministries of Health, Health Providers (Hospitals, Primary Care Centers, etc.), Health Insurers, Pharmaceutical Companies and Corporates/Startups, both in Spain and in Latin America. 

Andrea has a Bachelor’s Degree in Health Services Administration (UCES, Argentina) and a Master’s Degree in Health Management (IESyBS, Spain).

She is Co-founder and Secretary of the Salus.Coop initiative, a citizen cooperative of health data for science. She is also a collaborating professor in various training offers of Digital Health in different Spanish academic institutions (UOC, OBS, …) and Latin American.

Andrea is also a connector of OuiShare, a global community and think tank specialized in open innovation, sharing and platform economy. She is leader of the Salud Digital community, a community that promotes the integration of the actors of the digital health ecosystem in Argentina. And recently, together with other Argentine innovators, she created the civil association TISAC.

Andrea is a born connector, very committed to using the power of people, the most intelligent use of new technologies and data, as well as all those new methodologies that allow stimulating innovation in the health and care system.