Meet the BHH members! Barcelona Health Hub shines a spotlight on all its members in short interviews. Discover their work, their biggest successes and failures, and much more.
Today's #MeetTheMembers is dedicated to discover Kraz. It's an analytical consultancy that combines technology and science to turn data into relevant information for the business. Their projects drive significant impact on key metrics such as return on investments, customer lifecycle, profitability, and customer experience for leading brands.
Joan Miró, General Manager, explains in this #MeetTheMembers how they specialize in marketing analytics, offering services such as attribution modeling, customer segmentation, predictive scoring, product recommendation engines, portfolio analysis, customer experience optimization, and pricing strategy optimization..