Apricity arrives in Spain with a virtual fertility clinic model - #BHHMembersInitiatives

Fertility treatments have evolved considerably in recent years. However, the patient experience has not reached the desired satisfaction levels, and it continues to be one of the main concerns and causes of stress when beginning a fertility process. 80% of Spaniards acknowledge that they have felt stress during the fertility journey, eventually affecting their relationships in 84% of cases, according to data from Apricity’s 'Time to Check' study. BHH member Apricity has arrived in Spain to lead the transformation of the experience of couples undergoing fertility treatment through its 'less stress, more success' commitment, which heralds a new approach to reproductive health, reduces the impact that fertility treatment can have on a couple, and increases the chances of success. Apricity’s model is backed by a 46% efficacy rate in the UK, which is 15% higher than traditional fertility clinics. The virtual fertility clinic has arrived in Spain following the acquisition of WOOM, the women’s health app based on artificial intelligence models that helps women achieve a natural pregnancy and encourages those who are unsuccessful to make the decision to see a fertility specialist. Indeed, Spain is one of the priority markets for Apricity, given its maturity (the number of treatments per million inhabitants is triple that of the UK, and it has more than twice as many clinics) and a greater weight of international medical tourism (13% of patients are international). Thus, Spain is positioned as a leading country in fertility treatments in Europe, with an estimated impact of up to 188,000 IVF treatment cycles and 1 billion euros. A new model of virtual fertility clinic: personalisation and state-of-the-art technology to transform the reproductive experience.  Launched in 2018 in the UK, Apricity seeks to help people increase their chances of conception without having to travel to a clinic, thus making it easier to manage and assist at every step of the process and to offer ongoing, personalised support through Apricity’s app. "The combination of personalisation and technology are the key to transforming the reproductive experience. At Apricity, we offer a comprehensive, completely bespoke, warm and friendly service, for both women and men, taking into consideration the needs of the couple. This allows the couple to be in control during the process and to manage their fertility journey in a way that does not disrupt their day-to-day life, thus achieving greater peace of mind and a successful pregnancy," says Caroline Noublanche, CEO and founder of Apricity. Thanks to this approach, Apricity’s efficacy is 15% higher than traditional clinics (according to UK data, efficacy is 46% per treatment cycle, compared to 31% at traditional clinics). Apricity has pioneered new technologies to transform fertility care and has developed first-of-its-kind artificial intelligence algorithms that identify the most appropriate fertility treatment for patients and determine the best embryo for selection using 3D reconstruction. It is the first company to develop 3D embryo reconstruction technology to aid fertility treatments. With WOOM, Apricity brings the fertility cycle full circle. With its recent acquisition of the leading international women’s health app, WOOM, Apricity can now offer a complete fertility pathway, from conception guidance and monitoring, to the IVF treatment, and all stages of pregnancy. With this acquisition, Apricity brings its services full circle, offering proactive treatment plans to WOOM users who are having difficulty conceiving, thus allowing them to speed up their fertility journey. It's estimated that 50% of the app’s average monthly users, who are experiencing difficulty conceiving, will also be able to obtain treatment plans, thus speeding up their fertility journey. Benefits of a revolutionary fertility treatment experience. The success of reproductive treatment via the virtual fertility clinic is backed by success stories from the UK, and offers multiple benefits for mothers, couples and families on their fertility journey:

• Shorter times for the process by adapting the treatment to the patient's routine.
• Precision in the selection of procedures thanks to its AI technology, which provides the medical team with detailed information to help choose the most appropriate protocol in each case, thus maximising the chances of success.
• Medical visits at home or at nearby centres, including consultations, ultrasound scans, analyses and sample-taking. A maximum of 3 visits per cycle as opposed to 9 or 10 for traditional procedures.
• Medical support from a fertility counsellor, available 24 hours a day, 7 days a week.
• Maximisation of positive results thanks to the ‘less stress, more success’ formula, which takes the impact of the mental health of patients and couples into account as a determining factor.
• Transparency and clarity in finances. Apricity shows its prices clearly and transparently, offering treatments in complete packs and thus avoiding the 2 out of 3 abandonment rate by patients that other fertility treatments experience.

Learn more about them HERE.