Health Tech Enterprise launches half-price UK market entry offer for Barcelona & Madrid Health Hub members

Health Tech Enterprise launches half-price UK market entry offer for Barcelona & Madrid Health Hub members

International MedTech companies considering UK expansion can access half-price market entry support through an exclusive offer from new Barcelona & Madrid Health Hub member Health Tech Enterprise.

Its UK Market Entry Pathfinder gives company boards an evidence-based recommendation within 21 days: “Go”, “Go with conditions” or “Not yet”, before they commit to market entry.

The assessment covers seven areas: buyer demand, regulation and digital compliance, clinical evidence and value, procurement, route to market, competition and the company’s capacity to fund and deliver expansion.

Companies receive a board summary, a fully sourced report, and a readiness scorecard, with findings independently reviewed by a senior specialist. Recommendations include a 90-day entry plan, conditions to address before proceeding, or an explanation of why entry should wait. The process requires around six hours of the company’s time.

Members signing up by 31 December 2026 will pay €3,000 instead of €6,000. The offer is limited to the first ten companies, with the full fee credited against follow-on Health Tech Enterprise work booked within 60 days of the debrief.

Anne Blackwood, CEO said: “We’re excited to be part of Barcelona & Madrid Health Hub and keen to offer members something practical from the outset. The Pathfinder helps companies establish whether there is a UK buyer for their technology, what needs to be in place and where to focus their investment.”

Founded in 2004 by Royal Papworth Hospital NHS Foundation Trust in Cambridge, Health Tech Enterprise supports 12 NHS trusts with innovation management and has helped more than 400 health-tech companies with NHS adoption and market access.

The Pathfinder is designed for companies with a product already available and approved in their home market, at least 18 months of financial runway and a UK entry decision due within the next year.

Book a 20 minute meeting or email Enquiries@healthtechenterprise.co.uk