Join the webinar 'The Digital Journey in the purchase of OTC drugs'

Putting the patient at the centre of decision-making in the pharmaceutical industry companies involved in the research, development and distribution of medicines and medical devices requires major changes and the participation of all the agents involved in decision-making.

That is why, for four years now, BHH member Elogia Pharma has wanted to accompany the industry in its patient-centric strategies, promoting the Patient Digital Touchpoints Studies. In them, they provide information to understand the patient and their behaviour.

On this occasion, they invite you to a webinar titled 'The Digital Journey in the purchase of OTC drugs', in which they advance the results of their IV Patient Digital Touchpoints Study 2024 OTC category.

• What motivates the purchase of OTC products?
• What needs are digital patients seeking to meet in the online channel?
• Where do they look for information?
• How do they decide which product to buy?
• What drivers influence brand choice?
• Which channel has the most weight in the final purchase?
• How do ON and OFF channels interact in this whole process?
• Where do they buy medicines: online or offline?
• On which social networks do they find out about non-prescription medicines?

Knowing a patient's path to purchase allows both pharmacies and pharmaceutical companies to create more effective marketing strategies, tailoring their messages to address the specific needs of each patient segment.

If they are clear about where and how their audience is being informed, they have a good chance of influencing their decision making.

Register now for the webinar on April 11th at 10 hrs HERE.