Patient Thinking: When innovation listens to patients, it becomes real health

Today marks the launch of Patient Thinking, a new initiative designed to connect healthcare innovation with the patient experience.

The project is led by Anna Blanch, who joined Barcelona Health Hub as a member 3 years ago. She is a pharmacist and healthcare communication consultant with more than a decade of experience in the pharmaceutical and healthcare sector.

In a time of rapid growth in AI and digital health, Patient Thinking reminds us of a simple truth: innovation only makes sense if it truly improves people’s lives. Behind every data point, there is a person with a name and a story.

The first milestone of the project is the Patient Thinking podcast. It provides a platform where patients, startups, HCPs and organizations share real-world experiences on how to transform healthcare from a human-centered perspective.

“True innovation means changing the reality of people’s lives. And to do that, we must first listen,” says Anna Blanch.

Patient Thinking is inviting startups and healthcare innovators with a patient-centric focus to share their stories in upcoming podcast episodes.

Be a guest on our podcast and share your project among healthcare leaders.

• Contact: anna@annablanch.info | Anna Blanch
• Discover the project and listen to the episodes: Patient Thinking