Developing talent for a transforming healthcare and pharma industry
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Developing talent for a transforming healthcare and pharma industry

JULY 25, 2024 BHH Members Initiatives

Talent development is a critical component of success in any sector, but when speaking about Healthcare and Pharma, the stakes are higher than ever. The sector’s rapid evolution demands leaders, managers and professionals capable of managing operations, driving innovation and leading strategic transformation to keep companies in the industry competitive and continue providing a better quality of life for people worldwide.

With their versatile skill sets, MBA graduates are increasingly recognized as an asset in this regard. Some business schools have identified the need for a more specialized MBA curriculum and have developed MBA programs tailor-made for the industry. One example is BHH member EAE Business School Barcelona’s MBA in Healthcare & Pharma (taught in Spanish), an immersion program for the healthcare ecosystem that prepares professionals for executive roles in biomedical and health technology companies and health service providers.

Innovation in Healthcare

Innovation is the cornerstone of advancement in healthcare. From changing how patients access medication to the expanding wearables market and real-time detection of health conditions, the healthcare industry is one of the most positively impacted by the advancement of technology and AI. But, like with any considerable advancements, significant challenges befall professionals working in the industry. Managers in the industry must be able to navigate a complex regulatory environment, manage multidisciplinary teams, steer R&D efforts to implement cutting-edge technologies and ensure new developments reach the market swiftly. EAE Barcelona’s MBA in Healthcare & Pharma provides professionals with a unique perspective that combines business acumen with an understanding of the industry's intricacies, making them critical players in driving innovation in a complex environment.

Embracing Digital Transformation

Digital transformation is redesigning our relationship to health. The Internet of Things (IoT), Big Data, and AI are practical tools that improve patient outcomes and operational efficiencies, making them indispensable for any company in the industry. For this reason, the MBA in Healthcare & Pharma at Barcelona prepares professionals to successfully integrate digital solutions into healthcare ecosystems. This can be especially relevant for bigger institutions that have been in the industry for years and have yet to keep up with technology, dismissing smaller competitors that could become disruptors and quickly take up market share. Embracing digital transformation in the industry requires proper training and proper leadership, once again highlighting the importance of talent development for this sector.

Leadership in Health & Pharma

The Healthcare and Pharmaceutical industry faces constant challenges that require outstanding leadership skills. The MBA in Healthcare & Pharma helps develop professionals into leaders who empower their teams and can confidently tackle any challenge, leaders who foster a continuous improvement culture and help institutions adapt to the rapidly changing healthcare environment.

Value-Based Medicine

EAE Barcelona’s MBA also covers one of healthcare's most significant trends: the shift toward value-based medicine. This model prioritizes patient outcomes over the traditional approach, also known as fee-for-service, where providers are paid for the volume of services delivered. In value-based medicine, healthcare providers' earnings are tied to the results they deliver for their patients. It’s a win-win for patients and providers, improving patient satisfaction and guaranteeing sustainable growth for providers. This shift, however, requires a complete renovation of traditional healthcare delivery, which demands that professionals acquire expertise in disciplines such as lean management and operational efficiency to manage this transition successfully.

Talent development within Healthcare and Pharma is essential to navigating a hyper-complex landscape that requires a focus on innovation and efficiency. Specialized MBA training for the industry is an excellent option as it provides strategic insight, management expertise, and a keen understanding of the specific dynamics of the sector. As the industry continues to evolve, professionals that have upskilled and reskilled to tackle these challenges will be critical in building a future where technology and patient-centered care go hand in hand.

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