Sercómex Pharma reached 50,000 participants in its omnichannel programs

BHH member Sercómex Pharma, experts in the development of omnichannel commercial promotion programs, continues its unstoppable growth and exceeds 130 omnichannel medical visit programs, with an overall of 50,000 HCPs contacted.

Through programs of various kinds - launches, promotion of mature products, pathology awareness, patient support programs... - these data reflect, not only the growth of remote medical visits but also the natural incorporation of such visits into the business plans of pharmaceutical companies.

Managing the preferred channels of healthcare professionals and adapting to when and how they prefer to be contacted, is undoubtedly the best option to improve HCP engagement.

Since 2011, Sercómex Pharma has developed omnichannel trade promotion programs through their 4 business areas. Their added value is hyper-personalization, based on exhaustive management of the information collected and the definition of the HCP's individual preferences. The result is HCP adherence to their programs, with more than 95% fidelity.

Discover more about Sercómex Pharma and what they do HERE.