VRPharma: Advancing Healthcare with Virtual Reality
Home News VRPharma: Advancing Healthcare with Virtual Reality

VRPharma: Advancing Healthcare with Virtual Reality

JUNE 19, 2024 BHH Members Initiatives

The Hospital Universitario Cruces in Barakaldo has recently adopted BHH member VRPharma’s Virtual Reality solution to reduce fear and anxiety in children undergoing blood extractions, among other services. This innovative approach allows young patients to immerse themselves in relaxing virtual environments, significantly enhancing their comfort and overall experience during medical procedures.

Nurses at the hospital have reported substantial improvements in patient cooperation and reduced procedural anxiety. They noted that the VR technology alleviates fear of the patients and empowers medical staff by optimizing time and improving patient interactions.

Pediatric nurse Leticia Sainz mentioned, "Children relax and enter a virtual world, not even noticing the needle." More than 2,500 children annually will benefit from this technology. According to Verónica Ruiz Pereda, the Deputy Director of Nursing, "Nursing is always attentive to patient needs, and VR glasses have proven advantageous for both patients and professionals.”

VRPharma’s solution is also being used in the treatment of complex wounds in adults at the same hospital. This initiative aims to assess pain during wound care, monitor lesion evolution, evaluate patient experience, and analyze the economic impact of VR usage. The content is designed to reduce pain perception significantly, anxiety, and fear offers patients relief during vulnerable moments, while providing healthcare professionals with a tool that fosters more humane and efficient patient care.

The Hospital Universitario Cruces is the first in the Osakidetza network to implement VRPharma, joining other hospitals nationwide in leveraging the benefits of this advanced technology. Veronica Ruiz Pereda highlighted, "Technology is integral to modern nursing, empowering and enhancing our capabilities."

For more details, watch the full news article presented by the Public Spanish TV News HERE:

April 11, 2025 BHH Members Initiatives
GooApps at the Mobile World Congress 2025
At MWC25, GooApps introduced its new Venture Builder, an innovative model designed to create and accelerate tech startups in health, sports, and wellness.
Read more
April 10, 2025 BHH Members Initiatives
First virtual reality experience to reduce anxiety in children undergoing chemotherapy
The Barça Foundation joins the pediatric oncology project *I Am Ready*, led by Nixi for Children and The Ricky Rubio Foundation, to enhance the preparation of children undergoing chemotherapy, one of the most common cancer treatments.
Read more
April 08, 2025 BHH Members Initiatives
SDLI brings healthtech and insurtech closer at IWC Madrid
The discussion focused on how insurtech is transforming the insurance value chain, from customer onboarding and fraud detection to health services and personalized risk management.
Read more
April 08, 2025 BHH Members Initiatives
Monitoring Life wins the Premios EmprendeXXI in Canarias 2024
This recognition confirms Monitoring Life’s leadership in the health sector and its commitment to transforming cardiac care through cutting-edge technology.
Read more
April 07, 2025 BHH Members Initiatives
OVIANTA lands €540K to simplify doctors’ workflows
This fresh funding aims to grow the team and keep refining their tech but for OVIANTA, this is still just the beginning.
Read more
April 04, 2025 BHH Members Initiatives
Zenement Makes a Strong Debut at INFARMA: From the Barcelona Health Hub to Spanish Pharmacies
Over the three-day event, their booth received an excellent response from pharmacies.
Read more
March 26, 2025 BHH Members Initiatives
Moh Thudor on how Pathpoint eDerma is reducing waiting times, costs, and health inequalities in dermatology
Pathpoint eDerma, Open Medical’s cloud-based teledermatology platform, has proven to be a highly effective teledermatology solution.
Read more
March 26, 2025 BHH Members Initiatives
Fractional CTO, the solution for startups and SMBs
The Fractional CTO is a flexible solution for startups and small to mid-sized businesses that need technology leadership without the cost of a full-time CTO.
Read more
March 26, 2025 BHH Members Initiatives
Apply for the 9th Edition of the Relevant Young Círculo Ecuestre Award
It is an exceptional opportunity to promote new generations and contribute to the development of emerging talent.
Read more
March 21, 2025 BHH Members Initiatives
Want to become an Omnichannel Expert?
The pharmaceutical industry is evolving rapidly, and mastering omnichannel communication has become an essential skill for professionals in the sector.
Read more