The rules of HCP engagement have changed. Personal experiences with mobile, social, and digital technologies have driven a consumerization effect where HCPs expect a personalized, relevant, and frictionless experience.
Nearly 70%* of all HCPs are digital natives and 100% have come to expect digital experiences. We’re at an inflection point where companies must reimagine how they engage with their customers and embrace digital engagement as a permanent and essential component of a hybrid model going forward.
Download this guide by BHH member Veeva to learn why an omnichannel approach is needed to succeed in today’s digital world, what changes need to happen, and how you can operationalize digital excellence in your organization.
*Veeva Pulse Data, Global comparison from March 2020 to February 2022