New report on Dermo-Cosmetics: A radiography of Google and Amazon searches
Home News New report on Dermo-Cosmetics: A radiography of Google and Amazon searches

New report on Dermo-Cosmetics: A radiography of Google and Amazon searches

MARCH 18, 2024 BHH Members Initiatives

Did you know that more than half of dermo-cosmetics consumers claim to search for information on this product category online? And of these, 69% do so on Google, while 34% claim to find information on Amazon.

For this reason, BHH member Elogia Pharma has developed the report "Radiography of Dermo-cosmetics searches on Google and Amazon". And they have done it with their benchmarking dashboard: Share of Search.

What is Share of Search?

Share of Search is Elogia's benchmarking dashboard that provides a dynamic snapshot of search share on Google and answers questions such as:

  • How much am I being searched for organically?
  • What % is my brand vs. the market vs. other competitors?
  • How has that % and the absolute numbers evolved?

In addition, we can understand trends and seasonalities in the customer's market in order to make marketing activations based on this data and detect new or emerging competitors.

What will you find in this report?

  • Top dermo-cosmetics brands with a presence in Spain
  • Global category search analysis
  • Analysis of searches by brand
  • Association of brand searches to product, pain and skin type
  • Association of brand searches to retailers
  • Brand search trends vs. previous year
  • Searches by product type

If you want to know all about dermo-cosmetics searches on Google and Amazon, check out this report HERE

November 05, 2024 BHH Members Initiatives
Low Code and AI: Revolutionizing medicine with Onizea
Low Code platforms are empowering healthcare professionals to create custom applications—fast.
Read more
October 29, 2024 BHH Members Initiatives
FemmeUp and SANNO collaborate to raise awareness about women’s health, focusing on menopause and gut health
This collaboration aims to provide comprehensive solutions by combining FemmeUp's expertise in natural supplements with SANNO's patient management software for clinics and research.
Read more
October 29, 2024 BHH Members Initiatives
INBRAIN Neuroelectronics raises $50M Series B to advance graphene-based brain-computer interface technology
VC funding led by imec.xpand, with significant participation from the EIC Fund (venture arm of the European Innovation Council) and continued support from existing investors Asabys Partners and Aliath Bioventures.
Read more
October 28, 2024 BHH Members Initiatives
Reig Jofre enters the digital health market with remote joint physiotherapy services based on AI
The pharmaceutical company has partnered with Catalan startup DyCare to offer digital solutions that allow patients to perform exercises at home, expanding its presence in both the Spanish and French markets.
Read more
October 24, 2024 BHH Members Initiatives
Xpeer launches in-depth white paper on the future of continuing medical education
This comprehensive document explores how innovative technologie are revolutionizing medical education, making it more flexible, accessible, and personalized.
Read more
October 22, 2024 BHH Members Initiatives
Scilife Training: Speaking the language of leadership
Don't miss this Scilife Training: 'Speaking the language of leadership: Aligning compliance with business priorities.'
Read more
October 17, 2024 BHH Members Initiatives
The Importance of Usability in Health Applications
Usability in healthcare applications is a fundamental aspect that should not be underestimated
Read more
October 16, 2024 BHH Members Initiatives
Naru wins Roche Farma Spain Startup Creasphere Award
Naru and its technological tool won the first prize of Startup Creasphere promoted by Roche Farma Spain in the category of hepatocarcinoma.
Read more
October 15, 2024 BHH Members Initiatives
Discover how Robopedics is shaping the future of dependent care
From home assistance robots to sensors to the next level.
Read more
October 14, 2024 BHH Members Initiatives
Scilife Showcase - Quality First: How to reduce deviations and cultivate a quality-driven environment
Join live Scilife Showcase 'Quality First: How to reduce deviations and cultivate a quality-driven environment with Scilife' on October 24th.
Read more