New report on Dermo-Cosmetics: A radiography of Google and Amazon searches

Did you know that more than half of dermo-cosmetics consumers claim to search for information on this product category online? And of these, 69% do so on Google, while 34% claim to find information on Amazon.

For this reason, BHH member Elogia Pharma has developed the report "Radiography of Dermo-cosmetics searches on Google and Amazon". And they have done it with their benchmarking dashboard: Share of Search.

What is Share of Search?

Share of Search is Elogia's benchmarking dashboard that provides a dynamic snapshot of search share on Google and answers questions such as:

• How much am I being searched for organically?
• What % is my brand vs. the market vs. other competitors?
• How has that % and the absolute numbers evolved?

In addition, we can understand trends and seasonalities in the customer's market in order to make marketing activations based on this data and detect new or emerging competitors.

What will you find in this report?

• Top dermo-cosmetics brands with a presence in Spain
• Global category search analysis
• Analysis of searches by brand
• Association of brand searches to product, pain and skin type
• Association of brand searches to retailers
• Brand search trends vs. previous year
• Searches by product type

If you want to know all about dermo-cosmetics searches on Google and Amazon, check out this report HERE.