The Power of Data in Marketing Strategies: Key to Business Success
Home News The Power of Data in Marketing Strategies: Key to Business Success

The Power of Data in Marketing Strategies: Key to Business Success

APRIL 17, 2024 Events

BHH member Kraz is hosting a webinar titled "12 Cases of Advanced Analytics Applied to Marketing & Sales" on April 18th. 

Today's data production rate surpasses global storage capacity, posing a significant challenge for brands to efficiently manage a continuous and massive flow of digital information. This is particularly true for the health and pharma industry, which is further complicated by stringent legal frameworks.

In this digital era, leveraging data effectively is crucial for the success of any marketing strategy. The ability to accurately interpret vast amounts of information enables companies to better understand consumer needs and behaviors, anticipate market trends, and base decisions on solid evidence rather than assumptions.

AI and Machine Learning technologies are revolutionizing the way data is collected, analyzed, and utilized. These technologies provide businesses with powerful tools to enhance customer experiences, optimize advertising campaigns, and drive growth and profitability. The ability of a company to adapt and utilize these technologies is critical for maintaining a competitive edge.

Recognizing the importance of data in strategic marketing decisions, Kraz hosts "12 Cases of Advanced Analytics Applied to Marketing & Sales." Scheduled for April 18th at 16 hrs, the webinar will explore a variety of advanced analytics applications, including:

  • Predicting the impact of new product launches
  • Forecasting demand at the SKU and retail levels
  • Evaluating the direct sales impact of advertising campaigns (ROAS)
  • Optimizing the media mix to maximize impact
  • Analyzing the effects of opening physical stores on online sales in specific regions
  • Assessing the impact of online advertising on sales through traditional in-person channels
  • Enhancing communication strategies through owned media (newsletters, app push notifications, outbound call centers, etc.)
  • Identifying optimal product recommendations for individual customers
  • Optimizing lead generation campaigns based on customer lifetime value
  • Detecting at-risk subscriber customers
  • Gaining insights from customer feedback comment analysis
  • Uncovering hidden satisfaction drivers in NPS surveys

Additionally, the webinar will discuss data science techniques and advanced analytics associated with each case, such as customer segmentation, Marketing Mix Modeling (MMM), and the impacts of new product launches.

Companies that strategically use data are better positioned to navigate today's competitive landscape and achieve sustained success.

Interested companies can attend the webinar for free by registering HERE.

November 07, 2024 Events
The i4KIDS Pediatric Innovation Day returns to Barcelona!
After the incredible experience they had in Riga in September with i4KIDS-EUROPE, i4KIDS is thrilled to bring the Pediatric Innovation Day back to Barcelona!
Read more
November 06, 2024 Events
Join the #BHHEvent: Female Innovators in Health
Join Barcelona Health Hub at Juno House for this empowering #BHHEvent to be inspired by the strength and vision of female leaders in health.
Read more
November 05, 2024 Events
The IAQ Observatory: Commitment to Healthy Indoor Air
This event brings together national and international experts to discuss the future of Indoor Air Quality (IAQ).
Read more
November 04, 2024 Events
Suit up in gold for the BHH Christmas Party!
It’s time to wrap up the year with some holiday cheer! Barcelona Health Hub invites you to the most awaited event of the season—the BHH Christmas Party!
Read more
October 31, 2024 Events
BIOCHINA 2025: China’s largest bio convention to host over 3,000 biotech companies
As China’s largest bio convention organizer, BIOCHINA provides a robust platform for business meetings and networking opportunities through its BiO Partnering system.
Read more
October 29, 2024 Events
Don't miss the Scilife Smart Quality Summit 2024
Join Scilife at the Smart Quality Summit 2024 for an in-depth exploration of how the integration of human intelligence with cutting-edge technology is revolutionizing the life sciences sector.
Read more
October 25, 2024 Events
Join Capital Cell's Demo Day
Connect with other investors, ecosystem leaders, and members of the Capital Cell team at tyheir 19th Demo Day on October 30th.
Read more
October 25, 2024 Events
Discover the event 'Digital transformation and AI to boost health insurance outcomes'
Don't miss BHH member SHIFT Technology event on the digital transformation and AI to boost health insurance outcomes.
Read more
October 24, 2024 Events
#BHHEvent: Aging in the 21st Century: Innovations in Elderly Healthcare
Don't miss the latest edition of the #BHHEvent series, and discover how is aging in the 21st century and the new innovations in elderly healthcare! 
Read more
October 23, 2024 Events
Don't miss SyncSpace by Qualifyze
SyncSpace by Qualifyze will bring together quality, procurement, and supply chain professionals of top companies in the life sciences industry.
Read more