How entrepreneurs can define and build the value of their new products - #BHHMembersInitiatives
Home News How entrepreneurs can define and build the value of their new products - #BHHMembersInitiatives

How entrepreneurs can define and build the value of their new products - #BHHMembersInitiatives

AUGUST 30, 2022 Members' News

Recently, Silvia Micalo, founder & CEO of BHH member Sunshineoxygen Healthtech, has launched a new book regarding healthtech innovation.

Healthtech Innovation: How Entrepreneurs Can Define and Build the Value of Their New Products is a down-to-earth survival guide for entrepreneurs struggling to secure a strategic position within the healthtech ecosystem. It is expected that by 2026, the global digital health market size will be around $657 billion.

This book is designed to help innovators navigate this complex and newly volatile landscape. It covers business strategy, marketing, funding acquisition, and operation in a global regulatory context. It is written in simple language, evidenced by the latest academic and industry research, and explained using real-world examples and case studies.

Get an immediate discount by using the discount code ASM08 with a 20% off by ordering here before 31 October 2022. Don't miss it!

April 29, 2026 Members' News Events of the ecosystem
TuoTempo Webinar | The power of healthcare marketplaces: turning your CRM into a 24/7 patient acquisition and growth channel
TuoTempo, a provider of digital patient journey and access management solutions for healthcare organizations, will host an upcoming live webinar exploring how healthcare providers can strengthen their digital visibility and turn their existing technology stack into a sustainable patient acquisition channel.
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April 24, 2026 Events of the ecosystem Members' News
III Viamed–FutureMeds Conference | Innovation with Purpose: Patients and Data Transforming Clinical Research
The 3rd Viamed–FutureMeds Conference brings together experts, institutions and professionals committed to a common mission: transforming the way patients participate in clinical research. At a time when innovation, real‐world data and artificial intelligence are redefining recruitment and engagement models, this conference aims to create a space for reflection and collaboration that will enable progress toward more efficient, inclusive and people‐centred trials.
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April 24, 2026 Members' News
Dutch people in Spain can now share medical home measurements directly with GPs in the Netherlands
For the growing group of Dutch people who (temporarily) stay in Spain and need to monitor their health regularly, ombrio introduces a practical solution to make remote care easier. This European platform allows users to take their health measurements at home and automatically share them with their GP in the Netherlands or a practitioner in Spain.
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April 24, 2026 Events of the ecosystem Members' News
ICEX Conference: Exploring the Digital Health Sector in Morocco 2026
A unique opportunity to gain in-depth insights into one of the most dynamic and fast-evolving digital health markets in North Africa
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April 24, 2026 Events of the ecosystem Members' News
How to manage the arrival of AI in companies
GironaHub will host an exclusive session with Genís Roca, exploring how artificial intelligence is reshaping organisations and redefining business strategy for senior executives.
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April 24, 2026 Events of the ecosystem Members' News
Patient experience transformed: SMART SYSTEM by MediCare as the catalyst for human-centered mental health care
The role of the patient as the true protagonist of the care process marks a turning point in the management of mental health. This transformation is already a tangible reality at Hospital de Mataró, where the implementation of a more participatory and human-centered care model is delivering measurable results.
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April 22, 2026 Members' News
Barcelona & Madrid Health Hub and NTT DATA sign strategic agreement to drive digital health innovation
The partnership reinforces collaboration to accelerate innovation, entrepreneurship, and digital transformation across the healthcare ecosystem
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April 20, 2026 Members' News
AENOR strengthens its commitment to health innovation by joining Barcelona & Madrid Health Hub
AENOR, as a leading certification body in the healthcare sector, is committed to reinforcing its ties with the main health innovation ecosystems through its collaboration with Barcelona & Madrid Health Hub. The Hub has established itself as a key space for connecting startups, hospitals, research centers, and technology companies that are leading the transformation of the health sector.
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April 17, 2026 Members' News
Clear biotech communication is now a competitive edge, says White Rabbit
Only 1 in 4 Europeans trusts how health companies explain their technologies. White Rabbit shows why ethical, accessible and inclusive communication drives biotech and medtech success.
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April 16, 2026 Members' News
ASHO takes on part of the clinical coding at the Hospital Universitario 12 de Octubre
The contract will enable the optimization of the standardization and classification of clinical data, contributing to improved efficiency in care processes and hospital management as a whole Ruth Cuscó, Managing Director of ASHO: “With this project, we reinforce our commitment to quality in clinical data management and to the continuous improvement of healthcare.”
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