The consolidation of virtual consultation in the Primary Care Centers of rural areas could save up to €117 M per year
Home News The consolidation of virtual consultation in the Primary Care Centers of rural areas could save up to €117 M per year

The consolidation of virtual consultation in the Primary Care Centers of rural areas could save up to €117 M per year

JULY 27, 2023 Members' News

The virtual consultation and the technological tools of remote medicine can play an important role in improving the efficiency of the health system of rural municipalities in Catalonia and, at the same time, avoid various costs for society (travel, opportunity costs, polluting emissions...).

The study Digital Health Ecosystem Report prepared by the Cambra de Barcelona and Barcelona Health Hub estimated that the implementation of virtual consultation in primary care in rural areas would save society up to €117 M per year (the total for Catalonia as a whole would be up to €342 M). Thus, the savings for the rural population -those living in municipalities with less than 5,000 inhabitants and/or a population density of less than 300 inhabitants per km²- would represent 34% of the total of these 342 M€, a figure much higher than its weight in the population, 17%. It should be noted that Catalonia has 949 municipalities, of which 790 (83%) are considered rural. By items, if virtual consultation in these rural areas had been consolidated (60% of the total number of visits), the savings in medical visits would be €72 M per year, while in nursing care it would be €45 M per year.

Taking these figures into account, virtual medical care could contribute to reducing territorial inequalities in healthcare and other public services between rural and urban populations. In this sense, the implementation of virtual consultation would not only be relevant for reasons of territorial equity, but also for cost reasons. For this cause, the study has calculated the savings by differentiating between urban and rural populations, with the aim, especially, of estimating the potential benefits for the population living in rural areas where costs and travel time are higher:

  • Savings in transportation costs. Virtual consultation avoids the patient having to travel to the health center and, therefore, reduces the expenses associated with the cost of transport. According to a study by the Bank of Spain, the average distance from a rural municipality to a local service is 12.85 km, while in the case of an urban center, this distance is reduced to 2.12 km.
  • Savings in polluting emissions. In addition to the reduction in transportation costs for patients' pockets, there is also a saving for society in terms of reduced emissions of polluting gases when traveling to the care center.
  • Savings in opportunity costs. When we talk about opportunity cost, it is referring to the time that the patient spends on the consultation and that, for example, is not dedicated to carrying out an economic activity.

It is important to point out that the savings generated by the public healthcare system as a result of virtual consultation or other solutions related to digital health can be used to cover a new demand for healthcare services, without the need to increase the budget. It is fair to say that digital health has to seek a balance between the digitalization of patient care and face-to-face. The technology must allow access to face-to-face care to be of high quality and when conditions require it. As the WHO explains, telemedicine is a useful complement to face-to-face interaction, but does not replace it completely.

April 29, 2026 Members' News Events of the ecosystem
TuoTempo Webinar | The power of healthcare marketplaces: turning your CRM into a 24/7 patient acquisition and growth channel
TuoTempo, a provider of digital patient journey and access management solutions for healthcare organizations, will host an upcoming live webinar exploring how healthcare providers can strengthen their digital visibility and turn their existing technology stack into a sustainable patient acquisition channel.
Read more
April 17, 2026 Members' News
Clear biotech communication is now a competitive edge, says White Rabbit
Only 1 in 4 Europeans trusts how health companies explain their technologies. White Rabbit shows why ethical, accessible and inclusive communication drives biotech and medtech success.
Read more
April 16, 2026 Members' News
How to Turn a Congress Booth into Real HCPs
Medical congresses remain key spaces for scientific exchange. But the way information is presented is changing. For years, booths with large screens and immersive experiences have aimed to capture attention. They work… at first. But they come with clear limitations: compatibility issues across different booth setups, limited use beyond the congress itself, and a strong dependence on internet connectivity. Today, the focus is shifting toward something else: versatile materials that work just as well at the booth, during MSL visits, or in follow-up meetings.
Read more
April 16, 2026 Members' News
ASHO takes on part of the clinical coding at the Hospital Universitario 12 de Octubre
The contract will enable the optimization of the standardization and classification of clinical data, contributing to improved efficiency in care processes and hospital management as a whole Ruth Cuscó, Managing Director of ASHO: “With this project, we reinforce our commitment to quality in clinical data management and to the continuous improvement of healthcare.”
Read more
April 13, 2026 Members' News
Ineo Corporate, a leading advisory firm in corporate finance, strategy, and M&A, has formalized its membership in Barcelona & Madrid Health Hub
Ineo Corporate, a leading advisory firm in corporate finance, strategy, and M&A, has formalized its membership in Barcelona & Madrid Health Hub, Europe’s benchmark ecosystem for digital health innovation. This step reinforces the firm’s commitment to supporting the growth and consolidation of innovative healthcare companies, contributing to a more robust and sustainable sector.
Read more
April 10, 2026 Members' News
XO Life raises €4M to accelerate European expansion of its AI-powered brite™ platform
XO Life, the fastest-growing patient-pharma platform in Europe, has successfully closed a €4 million funding round to accelerate its European expansion and scale its AI-driven brite™ platform. The round was led by Fil Rouge Capital, one of the leading venture capital firms in the Southeast European region, with continued participation from existing investors Sandwater, Grazia Equity, Vi Partners, and Bayern Kapital, alongside other current shareholders.
Read more
March 27, 2026 Members' News Events of the ecosystem
Join OncoInv for an exclusive event on multi-cancer detection at Barcelona Health Hub
OncoInv invites professionals in cancer care, diagnostics, and research to an exclusive expert gathering on multi-cancer detection (MCD), hosted at Barcelona Health Hub on Monday, 13 April 2026.
Read more
March 27, 2026 Members' News
Technology, research, and collaboration: a shared model for health innovation
GooApps® and GooVentures drive health innovation through active collaboration with hospitals, medical entities, universities, and research centers. Their model, spearheaded by GooMedical®, focuses on co-creating digital solutions that address real clinical needs, ensuring validation in real-world settings and regulatory compliance. This approach fosters an ecosystem that transforms clinical ideas into impactful, scalable digital products, improving patient care and operational efficiency.
Read more
March 27, 2026 Members' News Events of the ecosystem
ICEX Announces Conference on the SAVax Project
The upcoming ICEX conference will present the SAVax Project, highlighting new opportunities for pharmaceutical and vaccine companies seeking to enter and grow within the South African market.
Read more
March 26, 2026 Members' News
The “Innovative Launches in Pharma” Masterclass, organized by Leadership House
The “Innovative Launches in Pharma” Masterclass, organized by Leadership House (powered by Bluebarna), will take place in Barcelona from April 8–10, 2026. This immersive, in-person program, delivered in Spanish, is designed for pharma professionals looking to move beyond traditional launch models and learn how to build product ecosystems that create sustainable value for customers and patients.
Read more